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Julia Kirby-Smith

Festival of Economics

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Julia Kirby-Smith is project lead at Better Food Traders, a nationwide network of retailers who sell locally-grown, planet-friendly food - including shops, markets, veg box schemes, food hubs and wholesalers. The Better Food Traders network supports and promotes these ethical food retailers so they can flourish, scale up and scale out. 

Prior to running the BFT network, Julia founded, grew and sold a sustainable food business called Fridge of Plenty, which still operates a shop in North London and sells online. She also has a background in broadcast journalism and strategic communications, and is a Trustee of the campaigning food charity Feedback.

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