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How Can We Recognise and Adapt to Disruption? Will Page with Alieda Moore

Festival of Economics
Will Page and Alieda Moore

We The Curious  |  £8 / £6

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Will Page, Spotify’s former chief economist, shares the lessons he’s learned on how to recognise and adapt to disruption through the application of ‘Tarzan Economics’.

The near destruction of the music industry at the hands of online piracy and its subsequent recovery on the backs of digital streaming platforms is more than just the biggest story of disruption and reinvention of the digital age. It is also a trove of insights on how to confront the metamorphosis we are all facing in dealing with the COVID-19 era, as accelerating tech and economic changes reshape our work, our play and our very minds. 

Page extrapolates music’s journey into eight guiding principles for pivoting through the ubiquitous disruption in nearly all industries. The notion of ‘Tarzan Economics’ ties these principles together: a framework for recognising and acting on disruption, by letting go of the old vine and grabbing onto the new. He assesses the new dynamics of the ‘long tail’, identifies friends and foes in the battle for scarce attention and provides a practical tool for discovering the right role for each of us to succeed in this new modern world.

As we emerge from the unprecedented disruption of a global pandemic, ‘Tarzan Economics’ shows all of us – individuals, organisations and institutions – that if the vine we are holding onto is withering, we can have confidence to reach out for a new one.

In conversation with Alieda Moore.

Will Page’s Tarzan Economics: Eight Principles for Pivoting through Disruption is published by Simon & Schuster. Buy a copy from our partners Waterstones online or at the event.

Supported by

Our tenth Festival of Economics run Wednesday 17 – Friday 19 November 2021. It is co-programmed by Diane Coyle (University of Cambridge and Enlightenment Economics) and Richard Davies (professor of Public Understanding of Economics, Bristol University and author of Extreme Economies). You can see the full programme here.

Alieda Moore

Alieda Moore currently manages aspects of the transition from LIBOR to sterling risk-free-rates at the Bank of England. Prior to that, she held the role of the Bank’s Deputy Agent for Greater London, acting as the Bank’s ‘eyes’ and ‘ears’ to connect policymakers with London businesses and communities, and gathering economic intelligence to inform monetary policy decisions such as the setting of UK Bank Rate. She has held a number of other roles at BoE, including Private Secretary (Chief of Staff) to the Executive Director for Resolution. Prior to joining the Bank, she held roles at Deloitte and Goldman Sachs. She is actively involved in diversity and inclusion initiatives, and co-chaired the Bank of England Ethnic Minority Network from 2018-2020. She has been recognised as a Top 50 EMpower Future Leader and shortlisted for the WeAreTheCity Rising Star award.

Will Page

Will Page is the former chief economist of Spotify and PRS for Music, where he pioneered Rockonomics. At PRS he published work on Radiohead’s In Rainbows and on saving BBC 6 Music. At Spotify he helped redefine the catalogue and articulated the global value of music copyright. A passionate communicator, Page has regular features in Billboard, The Economist, and the Financial Times. He is a visiting fellow at the London School of Economics and a fellow at the Royal Society of the Arts.

Booking Information

Keeping Everyone Safe: NHS COVID Pass

We The Curious and Bristol Ideas want to ensure a safe and enjoyable visit for all. The event capacity has returned to normal and as seating will not be socially distanced, the NHS Covid Pass will be a requirement for all ticket holders over the age of 18. We reserve the right to refuse entry for people without this. Please arrive 30 minutes before the start of the event.

We will ask to see one of the following before you enter:

Proof of your double vaccination (you can do this through the NHS App, with a NHS COVID Pass letter or your vaccination card confirming your 2nd dose).


A negative lateral flow or PCR test taken 48 hours before your visit. You will need to register your lateral flow test and access the QR code on the NHS App or show other proof of the test, for example a text message from NHS.

More information on the NHS COVID Pass and how to access the above documents can be found here:

We ask that inside the venue you continue to:

  • Remain mindful of others and make space when moving around the venue.
  • Wear a face covering if you can.
  • Regularly wash and sanitise your hands.

Thank you for your cooperation and your efforts to keep your fellow audience and the venue staff safe.

Ticket Information:

Online ticket booking is via Eventbrite. Please note that Eventbrite is a third-party service that is not owned or managed by Bristol Ideas. Please review Eventbrite’s terms and conditions and Privacy Policy as we do not accept any responsibility or liability for the policies. You can read Bristol Ideas’ Privacy policy here.

CONCESSIONS apply to Full Time Students, Job Seekers Allowance, Incapacity Benefit claimants, over 60s and disabled people. PARTNER RATE is for staff, students or members at the following organisations: Arts Council England, Bristol City Council, Business West, University of Bristol and UWE. Please note that you will be asked of proof for your eligibility of a concession or partner rate ticket. No refunds/exchanges are possible for tickets already purchased at the higher price.

One free carer ticket can be provided for each paying disabled visitor, please contact us before booking to arrange.

We only refund tickets if the event is cancelled. Events start punctually and, out of consideration to other audience members and speakers, our policy is not to admit or issue refunds to latecomers. Full Terms and Conditions here.

Accessibility: We The Curious

One free carer ticket can be provided for each paying disabled visitor, please contact us before booking to arrange.

  • There are lifts to the We The Curious event space (Rosalind Franklin Room).
  • There is a hearing loop system.
  • There are accessible toilets for public use.
  • There is a fully accessible on-site car park.
  • Guide and assistance dogs are welcome.

More information about visiting We The Curious can be found here.

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